Category Archives: Product Photography

Find the Difference Between Business Photography and Marketing Photography

BSEpic - Business and Branding Photography

Business photography and Marketing photography, both are profitable domain for the expert photographers. They are utilised for branding purposes, rather than accumulating a lifetime memory or conveying a story like in art photography. The difference between business and marketing photography is truly based on their “Focus” and “technique” used.

Business Photography

Business photographers capture images of constructions, models, commodities, product based items and landscapes that are utilised for branding purposes in magazines, newspapers, announcements and catalogues, for example. Business photographs characteristically are utilised completely in the trade and wholesale areas and in trades’ materials or for branding efforts. In business photography, the entire photo shoot will be focused on the product being photographed. The light adjustment, setting themes and fixing the background normally are rather neutral, therefore, as not to reduce from the product being promoted.

Marketing Photography

The world of marketing photography is wider than the narrower range of techniques utilised in marketing photography. The marketing photographer utilises a wide range of expert photographs to trade not only products, but existences, ideas and thoughts. The marketing photographer has better creative liberty to interpret how brand items, facilities, lifestyles and thoughts can be displayed photographically. Marketing photographers are often specialists in advertising, frames, commercial management and sales trends. Moreover, now almost every advertising company is taking advantage of photography to improve their profitability and visibility.

Business and marketing Photography Tools

Business and Marketing photographers require the latest tools and techniques to stay in the market. This comprises a digital single lens camera with several lenses. Both sides of photography need a good zoom lens and a quick, wide-angle lens essential for a wide-ranging of photo shoots. A “quick” lens has a greater maximum aperture and a rapid shutter speed, which offer the photographer high control over his camera. The expert business and marketing photographer requires the best tripod, mobile light fittings, a shade provider (Umbrella) and a few vital screens to control glare. A professional business and marketing photographers require staying updated on what companies are utilising in their productions and trade campaigns to stay competitive.

Business and marketing Photography Management

As anticipated, 70 to 75 percent of a business and marketing photographer’s task is trading and managing pictures, as different from capturing pictures. Photographic software is essential to manage and enhance a huge amount of business and marketing pictures. Most business and marketing photographers work with Adobe Photoshop and the friendly program Adobe Lightroom to develop a large amount of pictures quickly, which is necessary for working experts. Unlike landscape and other style of photography, business and marketing photography needs nearly perfect pictures achieved with the enhancing aspects in photo editing software. Business and Marketing photographic pictures must expand efficiently to an advertisement for marketing purposes.

As every business organization requires both commercial and marketing photography, we BSEpic offer both services. We help organization to enhance their products and remain unique among competitors. For more information and in order to view our portfolio, visit:

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Top 10 Visual Trends of Photography 2018

BSEpic - Top 10 Visual Trends in Photography in 2018

I figure we would all be able to agree that a few subjects never leave its style. You can simply depend on pictures of individuals and sincere feelings to offer and other well-known ideas that you’ve seen on the rise. We would prefer to propose something, somewhat different from the usual and motivate you to make you understand the visual trends for the future year.

Trend 1: Impact photography
Impact photography is truly about the current situation that is what is important right now and even though it might be quiet interesting to you. Utilise the best pictures, shot on your mobile phone for other means such as Contests, professional blogs and social media. Lastly, we are all just active participants in the competitions that inspire us. Be the first person to convey a message that will touch your viewers around the world.

Trend 2: Stunning stranger
When we hear the word stranger, we generally think of “Street Photography”. This trend also slightly goes along with the street photography. Moreover, it is fact that there is that correlation. Furthermore, strangers sometimes look stunning and pleasant in our photography. It truly depicts the true emotions of the picture.

Trend 3: Real expression while travelling
Even if you visit the most non-famous or ordinary locations and the normal capitals — there is so much to be discovered! Enhance your portfolio; add uncommon places and locations that will refresh your mind with something unpredicted. We all travel differently to different locations. Therefore, record your ideas on the unique vacations. It’s more about having fun, enjoying and sharing your artistic strategies.

Trend 4: Deadpan Photography
Different things that are close and essential to you are things like great lighting and creation. In spite of the fact that this trend doesn’t suggest that you have to totally neglect every rule in photography, it is about a somewhat extraordinary aesthetic concept that we don’t see a ton of in stock photography for clear reasons.

Trend 5: Video (Tool of communication)
As technology develops, video remains as famous as ever. This is truly a simple trend that can be a little part on your portfolio — simply how we utilise video to interact, communicate, the overflow of emotions we obtain when talking to our loved ones or the same concept in a professional context.

Trend 6: Animated graphics
Photographers could adapt this technique and utilise it for their marketing requirements. Moreover, we all understand the importance of marketing, when we’re running our own business. Animated graphics pictures are just another extension of photography. With this new trend, you can evaluate with a more fun and dynamic type of information or learn to include movement to static pictures on your own as a side project.

Trend 7: Blurred Lines in real world
In this trend, we are truly discussing same ideology that is pertinent to today’s technology like augmented reality, which really should be better signified in stock photography. One of the reasons that we don’t view sufficient visuals that snap these ideas is because not several photographers think the pictures will be in high demand. New innovations and trends are going to become an obligation for many marketers.

Trends 8: Catchy collages
Re-aiming your pictures could be a great aesthetic discharge. It’s a method to also associate some of the trends and try various effects, colour intersections and the combination of different photographs to create something extraordinary.

Trend 9: Stunning colour choice and effects
A few tips to make even the simple pictures into more appealing one is to add colour overlays and make them look bright. This too needs mastering skills with editing. However, you can also be seen as just an expansion of the post-production works that you already have done. Offer yourself the liberty to experiment, and find more effective ways to re-aim your existing content.

Trend 10: Use interactive people
Utilizing fascinating individuals in your activities could give you favourable position in the business since changes in the modelling business unavoidably impact what customers search for when they need to incorporate individuals into ventures. That being stated, it’s essential for each photographer to be more comprehensive of a variable scope of people that are altogether excellent and fascinating in their own particular manner.

We hope that the information in this blog will be more interesting and more useful for you if you are searching for the new trends to implement in your photography business. For more information about photography and any new aspects and trends, visit our official website:

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Some Essential Things Know About Fashion Photography

BSEpic - Fashion Photography

Fashion Photography is a type of photography which is dedicated to describing dresses and other fashion materials. Fashion Photography is most frequently took place for advertisements, Branding or for Fashion magazines. For overtime, Fashion Photography has created its unique aesthetic sense in which the clothes and fashion materials are improved and developed by the existence of interesting and exotic locations or outfits or fashion accessories. With the wide range of audience with fashionable worldwide existence, fashion photography is considered as one of the World top most wanted professions. However, for every fashion photographer who can create magic on the top fashion magazine, several others discover their position fashion branding, artistic photography, famous personality portraiture to make a living. Let us view the types of Fashion photography below:

Regardless of what individuals think, frequently there is practically zero spending plan for articles (except for those charged by best of the stack form magazines) and photographers and their imaginative groups (beauticians, cosmetic specialists, Cloth beauticians, set/prop beauticians, photography colleagues, and models) bear every one of the expenses of the shoot. They do these shoots to build their portfolios and getting an introduction to expectations of finding business occupations.

Fashion Photography can also be considered as Beauty editorials. Beauty editorials are usually closer shots, that means a head and shoulder shots. This beauty editorial will be used to high light the hair, make-up, sometimes, even accessories like fashion jewellery. Those shots are taken to display in detailed that are used in the fashion models.

A commissioned editorial is one that a magazine people choose or hire a photographer, model and creative crew with aesthetic thoughts shoot for the magazine. There may or may not exist an art film director of the magazine team at the location to ensure that the shoot is on the right track on what the magazine expect. In this case, the magazine will traditionally offer the photographer with a commission letter to make it simpler and easier to obtain a creative crew and clothes, jewellery, and locations. The best case scenario is the publication will offer a LOR (Letter of Responsibility) affirming that the publication will take full responsibility for the loss or damage of fashion materials like clothing and jewelleries.

Spec is shooting is when a creative crew obtains composed to work for free of costs, in confidences of it getting published, traded, or viewed by commercial customers. In today’s digital world, the chances to get published are much easier. However, it is truly a competition. Photographers come from worldwide and you must compete with everyone who is all submitting for that specifies the subject. Spec photography is typically a photographer will come up with a concept and gather her team together to bring it to execution.

Test shoot has been performed by the fashion photographers, models, and their creative crew come together to check or test the concepts, lighting, background, locations, outfits, accessories, etc. Moreover, no one is acquiring revenue; however, the contract is that the photographers will get fame for their portfolio. There are sometimes very less formal shoots in designing and production. Frequently, an organization will come up with its new faces or new models in enhancement for test shoots with fashion photographers.

Commercial photography can also be referred as catalogue and it is created for the purpose of selling dresses, make-up kits, jewellery, hair fashion products, etc. Moreover, there is much better revenue for this type of photography when compared to an editorial photography. Customers for the commercial project generally notice a professional’s personal and editorial work, feel it is a better choice, and require more version of it. This is the type of photography where every person in the group will be paid for their work. The rate depends on the demand of the job and the budget of the customer.


  • Fashion photography should convey an essence of authority
  • Moreover, it is all about clothes and beauty, so pull all the elements of the scene and the model together to reflect this.
  • In addition, posing can be a tricky point to master but browse through the latest men’s and women’s magazines to target a few inspired suggestions as well as getting a grip on what is currently fashionable.
  • A studio is an ideal place to perform a fashion shoot because photographers can easily control lighting and stabilize conditions.
  • If you can’t afford to hire a professional studio and all the pricey equipment there is a way you can cheat at home.
  • When shooting in low light or into the sun, you may require an extra light source. If all you have is flash, then rather than shoot straight on, set it to bounce of a nearby reflector, wall or ceiling.
  • Props are fantastic for telling a narrative within a fashion shot, but one of the best props to use is a mirror.
  • Influence the image by moving around the scene and exploring which angles work best to fully expose the garment.
  • Fashion photography is achievable alone, but to step it up a gear, rope in a friend, family member or photography student as an assistant.

If you are looking for the Best Fashion Photographer for your magazine or any other branding purpose, hire BSEpic, the leading creative photography company. The team of BSEpic is very creative and very innovative, as they produce numerous aesthetic ideas during their photo shoot. In order to view their portfolio, visit:

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Build Your Brand Image With Excellent Commercial Photography

BSEpic - Commercial Photography | Branding Photography

E-trading business is taking the digital world to the next level. Online shopping becomes trendier as almost all the people prefer only online shopping. The online shopping increased the comfort and makes the process of purchasing ease with just a few clicks. This saves people’s efforts and time in doing shopping in offline stores. Moreover, the product photography for business purpose augmented the popularity of online shopping. In addition, people search for the high-quality pictures and good reviews of the brand to buy the products.

Let us view how the commercial photography enhances the business:

In all our days, we considered photography is an art. Moreover, it needs tons of patience on the photographer side to produce the lively pictures. To nail your product in the commercial market, you need to hire experienced commercial and fashion photography expert. They know well what to click and how to click for your business enhancement. You can even check out their services; works and portfolio through their official website before landing their service for your E-commerce business. The photographs of models showing clothing, footwear, frill, and so on must be clicked adequately.

This will bring an impact on the viewers of the commercial websites. In today’s online shopping, customers want to view even the minute details of products by checking at high-quality pictures uploaded online. The experienced commercial photography assists the commercial brand to stand in the game among the competitors. The stunning and vibrate photos always stay in the customer’s mind and they are constantly visiting the website to purchase quality products. The product photographers working for commercial requirements utilize numerous techniques and photography styles like Image editing; 3D rendering, etc. this helps in producing the final touch to the product or model pictures.

Instructions to Choose Best product Photographer:

Stunning product pictures help the business to stand unique among the customers. The business people should choose the best trading and a fashion photography specialist who can produce stunning pictures. Here are some tips to hire the perfect and experienced photographer who can nail the field for the business brand owners to enhance their E-commerce business:

  1. The product photographer must own the latest gadgets to snap the flawless and fabulous photos of the products and the models.
  2. They must have the updated software to correct all kinds of a loophole in the product pictures. The 3D rendering is used to give life to the product photography. Moreover, even videography adds value to the products and brands.
  3. Product owners must check out all the reviews and feedbacks of the specified photographer before hiring them for any work.
  4. In addition, business owners need to do a lot of research on choosing a photographer who fits their budgets and needs.
  5. Furthermore, the ultimate target of every business is to sell their product to the clients. Therefore, the photography services should be taken into a serious note and the chosen photographer must have all the above points.

In short, business photography encourages business owners to launch their items on the web. It even encourages the photographer to create a healthy relationship with the customer.

If you want to hire the professional product photography, you can take service from BSEpic.  We are one of the leading and highly innovative companies for creating a brand name. Bsepic is offering the most satisfying service with affordable price. We got years of expertise and has nailed the brand for several businesses. Visit our portfolio by visiting:

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Are You Ready to Increase Your Conversion Rates with Product Photography?

BSEpic - Product Photography

The best quality product photography is an important factor for increasing capital to your E-trading store. It adjusts for clients’ failure to touch and feel the things that you’re offering. In several dress shops, people will try the dresses displayed in the hanger or displayed in the racks before deciding to buy them. However, when we talk about online shopping, there is no chance of trying the products directly. Therefore, people weigh the products by its pros and cons; reviews and comments that based on what they see and not what they feel.

Unfortunately, sometimes the real look of the product is not quite the same as its images on the website. At a point, when a customer experiences this type of issue, leads to the disappointment and returning the items. To avoid these kinds of returning issues and augmenting your conversion capital, create visually eye-catchy product images that grab customers’ attention. Below you will find 5 top ideas to create high-quality product pictures:

Not only in Product photography, in all types of photography, we need good lighting. Moreover, natural light is always better for the best photography. However, for the product photography, we cannot expect natural light, as we shoot in the studio. In addition, we need artificial or additional light setting to enhance the look of the product. Proper lighting will lead to a big difference between the normal look and the professional look of the items. Moreover, photography can be done by anyone and anywhere with their smartphones or any cameras, but they never concentrate on the shadow. The professional product photography will totally eliminate shadows that diminish the look of the product. Ample lighting will capture the real colour and texture of the products.

Close-up shots:
At the beginning of the blog, we talk about “Touch and feel” aspects of the product shopping. Now let us view how important it is. Taking Close-up shots will increase the visibility of the product in the online market. It truly breaks the unseen barrier between customers and your products. Moreover, the close-up shots will help them to view even the tiniest detail of your product. In addition, they can easily view the products zooming without the break of picture pixel.

Still standing on the topic of touching and feeling the products, shooting in various angles will give your customers to have a 3-dimensional view of your product that you are selling online. That way, they can feel your product as they can view all the sides of the products. Or if you need to give a responsive video format, your product should be taken pictures at different angles. This will show how your item is working. Furthermore, it not only provides the clear understanding to the customer but also augments the traffic on your website.

No editing:
Most vital of all, you need to keep it genuine on the online store that a potential client will need to perceive how your item can be utilized every day. Moreover, rather than over-editing a photo in Photoshop until the point when it looks extremely fake; apply it to a genuine circumstance. Over-editing will lead to customer dissatisfaction when they buy products and they don’t look alike with the pictures that are shown in the website.

Provide extra detail:
When product photography surrounds only the product picture, will not easily grab the customer. Moreover, if you provide the occasion and place to use them, will easily gain clients for your items. For example, if your product is bangle, then you can picture them with the woman wearing in the marriage occasion. This will improve the traffic of your products on the website.

These are the 5 main factors that increase Your Conversion Rates with Product Photography. To acquire beautiful and high-quality product photography images for your website, you can contact BSEpic. BSEpic, the photography company, got years of expertise in Product photography. They give a new look to your products that augment your conversion rates. Visit for more details.

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